The coffee makers and the export of Colombian coffee are very closely monitored by the FNCC (Federación Nacional de Cafeteros de Colombia). The FNC guarantees purchase of green coffee to every farmer in the country, but farmers are under no obligation to sell to them. The FNNC guarantees the superior qualities of Colombian coffee beans, by the way how they are selectively picked, inspected for quality and taste The federation also monitors production to ensure export quality standards are met.

The Cup of Excellence competition, which encourages production of the highest-quality coffees in Colombia and helps showcase them to international buyers, is organized by the Colombian Coffee Growers Federation (FNC), as part of its differentiation, added-value and positioning strategy, and The Alliance for Coffee Excellence, which designs and implements its rules and standards.

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